Moe Moskowitz, founder and owner of Moe's Books, passed away the evening of March 31, 1997. His sense of personal theatre gave Moe's a vitality and chaos that customers and employees alike thrived on. His death takes away a little of the spark that makes Telegraph Avenue and Berkeley unique.
Moe genuinely loved his customers and the business. He worked seven days a week, shelving pocketbooks, working the register, plunging the toilet, holding court, and singing badly. He bragged more about folks being able to find a book for 13 cents at Moe's than he did about our first editions and antiquarian stock.
Moe was endlessly generous to his employees, his customers, his friends, his family, and his community. He set an example of fairness and honesty in his business dealings that he insisted we match or exceed.
Moe saw the potential of Internet long before it was fashionable and had a great time over the last four years exploring this new bookselling frontier.
Moe was a great man and a fabulous creation. He will be missed by all who knew him. We are pledged at Moe's to keep his spirit alive.