"Moe embodied radical politics, radical theater, and radical bookselling. We will bring the story of my larger-than-life father and his epic store into view in this colorful volume about him and his place in Berkeley's history. He put some fun into being an intellectual and helped democratize literacy."- Doris Moskowitz
The book, designed by Gregoire Vion, includes over 150 images, posters of events, important happenings on Telegraph Ave in the turbulent 60s, and Moe with his trademark cigar.
Radical Bookselling shares for the first time ephemera from Moe's riveting life before he came to Berkeley in 1955. The book also contains an essay about Moe as Ubu Roi, the character that he played in the first American production at the Living Theater in New York City in 1945, and another explaining a customer's pivotal experience in the iconic store that Moe began building 1959.
Doris Moskowitz was born in 1966, the youngest daughter of Moe and Barb Moskowitz. One of her sweetest memories is of being at Moe's in what they call "the old store," two doors down from the current store, listening to her mom read The Cricket in Times Square. "The children's books were right down there in the basement with the records. Great music was always playing around Moe, just like at home."
After graduating from Mills College 1990 with degrees in English and Music, she began working with her dad at the legendary Berkeley store he founded in 1959 on Telegraph Avenue. Now it is Doris who operates Moe's Books, keeping her father's legacy alive.
"Perhaps I am a fool to sell books in the year 2016, but I am a devoted custodian of my parents iconic shop which I think of as more of a sibling than a business."