A Film About a Film About a Bookstore

New Mo' Cut: David Peoples's lost film of Moe's books chronicles the discovery of a forgotten 16mm film of infamous Berkeley bookseller Moe Moskowitz at the opening night party for his legendary Telegraph Avenue store in 1965.

Serendipity and a love of books bring together an odd lot of locals that include Doris Moskowitz, Moe's daughter and the store's current owner; Kevin Laird, an artist, salvage worker, and self proclaimed "yeoman of past lives"; David Peoples, Oscar-nominated screenwriter of Unforgiven, 12 Monkeys, and Blade Runner; and Moe, their silver-based ringleader, in top hat and coat tails. 

New Mo' Cu: David Peoples's lost film of Moe's Books reminds us that beauty and value are in the eyes of the beholder and how happenstance can occur anywhere, at any time, and interconnect lives in deeply meaningful ways.

The film premiered at the Elmwood Theatre on College Avenue and went on to be shown at the Mill Valley Film Festival.

This is the initial teaser for the short film:


 This is the original roll of film, found in the salvage yard by Kevin Laird and restored by the Pacific Film Archive. It shows Moe at the opening night party, laughing, telling stories, pouring drinks, and generally exulting in the store, the people, and the attention.


Finally, here are some outtakes from the documentary, shared with us by Siciliana Trevino, the Filmmaker.

To get your own copy of the short film, click here.